We urge Santa Cruz voters to approve the Workforce Housing Affordability Act (“Measure C”) on the Nov. 4 ballot. But unless potential voters have studied the measure, unfortunate confusion could sway the vote, as “Measure C” led by Santa Cruz Mayor Fred Keeley and the nonprofit Housing Santa Cruz County is being countered on the ballot by the Workforce Housing and Climate Protection Act (“Measure B”), which is backed by the real estate industry.
