Elisa (deLaet) Jagerson

DirectorExecutive Advisor and Leadership Coach, Electric Blue
“Affordable housing is a centerpiece of any vibrant community with a healthy economy.  MidPen’s deep and scaled expertise in affordable and supportive housing development is an extraordinary asset for our region, and I am honored to support the team in their essential work.”

Elisa, who joined the MidPen Board in 2018, is an internationally recognized leader at the intersection of technology innovation and behavior design. Most recently as Managing Director at Wildcat Venture Partners, Elisa focused on climate SaaS / AI investments and supported climate-tech CEOs through their entrepreneurial journeys. Elisa joined Wildcat after a decade as CEO of FutureBrand Speck, where she pioneered Experience Engineering, a “next generation design thinking” methodology credited with infusing reliability and behavior science into the innovation process. Both Fortune 500s and startups as diverse as Google, Apple, Samsung, Cisco, Tesla, P&G, Ford, Medtronic, and PayPal turned to Elisa and her teams of brand, product, environment and service designers in order to “future proof” growth with new innovations. Speck’s innovations generated billions in revenue, and now sit inside our pockets, bodies, homes, hospitals, cars, and data centers. Elisa sold Speck Design to FutureBrand (NYSE: IPG), where she served on the global leadership team through 2019. Elisa lectures at Stanford University and speaks regularly at innovation summits such as CES, SXSW, DENT and TNW, to advance more rigorous paradigms for innovation and growth.

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